Founder / Los Angeles

Soham Garud.

Founder & CEO of Viral App Labs, an independent app studio building consumer apps for iPhone and Apple devices. I've been shipping mobile apps since 2011, scaled consumer apps to $6M ARR, and made three exits. Gravity, Only, and ReelTok are live on the App Store today, and AppLemur, my platform for iOS developers, launches October 2, 2026.

What I'm building Viral App Labs

Building

It all runs through Viral App Labs.

Viral App Labs is my independent app studio and the home for everything I build: consumer apps for iPhone and Apple devices, plus AppLemur, the developer platform born from the work of shipping them.

Consumer apps

For iPhone and Apple devices

Live

Three live apps spanning money, sleep, and content. My flagship, Gravity, is the #1 subscription manager on the App Store.

viralapplabs.com

AppLemur

Platform for iOS developers

October 2, 2026

Developers can't see the market they're building for. I'm building AppLemur to give them that visibility, plus the intelligence to run a serious App Store business.

applemur.com

Three consumer apps.

Viral App Labs is a focused portfolio, not a hundred-app factory: one problem at a time, and an app designed to be simple, honest, and genuinely useful.

Flagship / Finance

Gravity

Live

A private money app. Starting with subscriptions.

Utilities / Sleep

Only

Live

The alarm you don't sleep through.

AI / Creators

ReelTok

Live

Go viral with AI.

Useful over impressive

An app earns its place by solving a real, specific problem, not by chasing attention.

Private by design

Personal data is respected from the ground up, not as an afterthought. Gravity manages money without ever connecting to a bank account.

Focused, not sprawling

One problem at a time, one dedicated app. No chasing a dozen ideas at once.

Built for the long term

Apps meant to become a permanent part of daily life, trading growth spikes for lasting trust.

Background

Shipping since 2011.

I've been building mobile apps and games for over 15 years. What started as a developer's obsession became a track record: three exits, apps used by millions, and consumer products scaled to $6M ARR in under a year. The throughline has always been the same: build things people genuinely use.

Everything I build is Apple-first. iPhone, iPad, Mac. I work independently, which means every decision is mine and every product reflects what I actually believe is worth building. That is what Viral App Labs and AppLemur are for.

15+ years

Building mobile apps

Exits

$6M ARR

Scaled in under a year

Current focus

Building a serious App Store business, then turning the lessons into tools other iOS developers can use.

2011

Started shipping mobile apps

What began as a developer obsession turned into the way I think about products: make them useful, keep them simple, and keep shipping.

Now

Building Apple-first companies

Viral App Labs and AppLemur are the current chapter: consumer apps on one side, and the market intelligence iOS developers are missing on the other.

Content

Follow the build.

I share what I'm learning building and scaling iOS apps, on X, LinkedIn, YouTube, and Instagram. The content is for indie developers and founders who want to compete on the App Store without a big team or a big budget.

X

@sohamgarud

Real-time thoughts on building, shipping, and App Store growth.

Soham Garud

Longer-form posts on the business of building iOS apps.

YouTube

@sohamgarudapps

Videos on building and scaling apps: strategy, tools, and lessons.

Instagram

@sohamgarudapps

Behind the scenes of building Viral App Labs and AppLemur.

Connect

Let's talk.

If you're building iOS apps, working on something interesting, or want to talk about Viral App Labs or AppLemur. I'm reachable on X or LinkedIn.

soham@viralapplabs.com

@sohamgarud on X

Fastest place to follow the build in public.

Soham Garud on LinkedIn

Longer posts on apps, growth, and product lessons.

AppLemur inquiries

For iOS developers and teams interested in the platform.