Founder · Singapore · Los Angeles
Soham Garud.
Founder & CEO of Viral App Labs, an independent app studio building self-improvement apps for iPhone and Apple devices. I've been shipping mobile apps since 2011, scaled consumer apps to $6M ARR, and made three exits. Now building AppLemur, a developer platform for iOS developers, launching June 6, 2026.
Building
Two things. Both matter.
I run Viral App Labs and I'm building AppLemur. They're connected. AppLemur was born from the same work we do every day shipping apps through the App Store.
Viral App Labs
LiveAn independent app studio building self-improvement apps for iPhone and Apple devices. Our first app, Gravity, is the #1 subscription manager on the App Store.
viralapplabs.com →AppLemur
Launching June 6, 2026A developer platform giving iOS developers the intelligence and infrastructure to run a serious App Store business. Everything beyond Xcode and App Store Connect. $19/month. Mac App Store.
applemur.com →Background
Shipping since 2011.
I've been building mobile apps and games for over 15 years. What started as a developer's obsession became a track record: three exits, apps used by millions, and consumer products scaled to $6M ARR in under a year. The throughline has always been the same: build things people genuinely use.
Everything I build is Apple-first. iPhone, iPad, Mac. I work independently, which means every decision is mine and every product reflects what I actually believe is worth building. Viral App Labs and AppLemur are the current chapter.
Content
Follow the build.
I share what I'm learning building and scaling iOS apps, on X, LinkedIn, YouTube, TikTok, and Instagram. The content is for indie developers and founders who want to compete on the App Store without a big team or a big budget.
Real-time thoughts on building, shipping, and App Store growth.
Longer-form posts on the business of building iOS apps.
Videos on building and scaling apps: strategy, tools, and lessons.
Short-form content on iOS development, shipping, and the founder life.
Behind-the-scenes of building Viral App Labs and AppLemur.
Connect
Let's talk.
If you're building iOS apps, working on something interesting, or want to talk about Viral App Labs or AppLemur. I'm reachable on X or LinkedIn.
For AppLemur inquiries: applemur.com