Founder / Singapore / Los Angeles

Soham Garud.

Founder & CEO of Viral App Labs, an independent app studio building self-improvement apps for iPhone and Apple devices. I've been shipping mobile apps since 2011, scaled consumer apps to $6M ARR, and made three exits. Now building AppLemur, a developer platform for iOS developers, launching July 4, 2026.

What I'm building Viral App Labs

Building

It all runs through Viral App Labs.

Viral App Labs is my independent app studio and the home for everything I build: self-improvement apps for iPhone and Apple devices, plus AppLemur, the developer platform born from the work of shipping them.

Consumer apps

Self-improvement for Apple devices

Live

Self-improvement apps for iPhone and Apple devices. Our flagship, Gravity, is the #1 subscription manager on the App Store.

viralapplabs.com

AppLemur

Platform for iOS developers

July 4, 2026

Built by Viral App Labs to give iOS developers the intelligence and infrastructure to run a serious App Store business. Everything beyond Xcode and App Store Connect.

applemur.com

Two live Apple apps.

Viral App Labs is a focused portfolio, not a hundred-app factory: self-improvement tools designed to be simple, honest, and genuinely useful.

Flagship / Finance

Gravity

Take control of your subscriptions.

Health & Wellness

Tanning App

Tan smarter. Stay safe.

Apple-first craft

Built for the iPhone, iPad, and Mac with the care Apple users expect.

Privacy by design

Apps that respect personal data from the ground up, not as an afterthought.

Honest growth

No dark patterns or misleading trials. Build things people genuinely value.

Background

Shipping since 2011.

I've been building mobile apps and games for over 15 years. What started as a developer's obsession became a track record: three exits, apps used by millions, and consumer products scaled to $6M ARR in under a year. The throughline has always been the same: build things people genuinely use.

Everything I build is Apple-first. iPhone, iPad, Mac. I work independently, which means every decision is mine and every product reflects what I actually believe is worth building. Viral App Labs and AppLemur are the current chapter.

15+ years

Building mobile apps

Exits

$6M ARR

Scaled in under a year

Current focus

Building a serious App Store business, then turning the lessons into tools other iOS developers can use.

2011

Started shipping mobile apps

What began as a developer obsession turned into the way I think about products: make them useful, keep them simple, and keep shipping.

Now

Building Apple-first companies

Viral App Labs and AppLemur are the current chapter: consumer apps on one side, developer infrastructure on the other.

Content

Follow the build.

I share what I'm learning building and scaling iOS apps, on X, LinkedIn, YouTube, TikTok, and Instagram. The content is for indie developers and founders who want to compete on the App Store without a big team or a big budget.

X

@sohamgarud

Real-time thoughts on building, shipping, and App Store growth.

Soham Garud

Longer-form posts on the business of building iOS apps.

YouTube

@sohamgarudapps

Videos on building and scaling apps: strategy, tools, and lessons.

TikTok

@sohamgarudapps

Short-form content on iOS development, shipping, and founder life.

Instagram

@sohamgarudapps

Behind the scenes of building Viral App Labs and AppLemur.

Connect

Let's talk.

If you're building iOS apps, working on something interesting, or want to talk about Viral App Labs or AppLemur. I'm reachable on X or LinkedIn.

soham@viralapplabs.com

@sohamgarud on X

Fastest place to follow the build in public.

Soham Garud on LinkedIn

Longer posts on apps, growth, and product lessons.

AppLemur inquiries

For iOS developers and teams interested in the platform.